McDonalds has a multinational presence, along with taking regional pricing into account (meaning the prices of food items differ and adjusted based on GDP per capita), like a Big Mac is $6 before tax while the same is $2 in another country.
The menu is different by country (certain menu items are only available in that region, like how Japan has burgers with teriyaki sauce or rice buns) along with the menu being around ¥1500 for a tray while the same is $40 in the US.
I mean, have you tried McDonalds overseas? If so, is it cheaper when you consider regional pricing and what item do you wish was available at US McDonalds but only remains in that country? Is McDonalds in other countries better or worse?
KFC is regarded as midrange in China. And to be fair it’s not bad. My wife tried a KFC in the Netherlands and it was shockingly terrible.
I can see that. Ultimately, they do play to the local market, so maybe preferences that were closest to pickled herring won out (to be fair, I actually like pickled herring, so maybe I’d like KFC NL)