• emb@lemmy.worldEnglish
    171·
    6 hours ago

    I also sometimes consciously dislike things because of annoying ads.

    But it doesn’t matter. The overall result is that now you’re aware of that brand, you have a place for it in memory. After time passes it will be The One I’ve Heard Of unless you’re dedicated to remembering to avoid it. There’s something called the Mere Exposure Effect - it mostly works and they know it. :(

    • MonkderVierte@lemmy.zipEnglish
      11·
      6 hours ago

      called the Mere Exposure Effect - it mostly works

      …is what the 90% market leader says, who profits from it the most.

      • moody@lemmings.worldEnglish
        42·
        4 hours ago

        If it didn’t work they wouldm’t profit from it.

        Advertising exists for a reason, and that’s becsuse it’s very effective.

        • MonkderVierte@lemmy.zipEnglish
          41·
          4 hours ago

          That’s not how executives work.

          Edit: i say, it maybe works somewhat in traditional ads but not as much in annoying ads (popups, inline, in-video) as Google promises. And that executives are often enough a bit naive in promises for savings/wins (see AI programner promises vs. reality and how they still jump on it). Also, how the internet marketplace works (programnatic advertising), it’s on mere promises only anyway.

    • ji59@hilariouschaos.comEnglish
      5·
      5 hours ago

      There are some exceptions, for example I still hate a company for their yt ads I saw before I figured out how to block them on phone. It has been like 6 years, the company was sold and name was changed, but I still remember to hate it and avoid it. Also, good products don’t need advertisement, so if I can remember I saw an ad for something, I’d prefer other brand.

      • Rhynoplaz@lemmy.worldEnglish
        1·
        4 hours ago

        good products don’t need advertisement

        Oh yeah? Name the best, highest quality product you’ve never heard of.

        • FuglyDuck@lemmy.worldEnglish
          2·
          4 hours ago

          You don’t really see advertisements for things like mega yachts or helicopters. Or private jets.

          Most things that you’ll have to talk to a dealer or rep for, you don’t actually see ads. Except maybe cars.