Yea, it does seem weird… But money doesn’t lie. Its very easy to search online how Mozilla has enough money to lay for all their weird projects.
They even cost cut their nonprofit products like Firefox and Thunderbird so they have more money to burn on other hobbies.
They’re like a giant corporate MLM where users are encouraged to sell “privacy” to their friends and the profits syphon up to Mozilla where they cash out to google.
Repost bots can help siphon users from reddit and make it easier to transition.