Yup. Now I also get that exposure and engagement are important to small businesses, but to that end they shouldn’t lock themselves to one place either. Point out the benefits of more open solutions like Bluesky and Mastodon, and the benefits of setting up their own hosted site/blog that they can then broadcast on social media but slowly cut them out as a middle man by pushing customers to their site directly.
And most certainly businesses should never use the “algorithm” on social media to collect data or get “free” advertising such as those “like/repost to win” style posts. Those are not free advertising, those are doing free data collection work for Meta.
Don’t forget about the tariffs too! The US economy is actually a joke that can’t compete on the world stage anymore except by wielding their enormous capital from a handful of tech billionaires.