It blows my mind that the 28 year old DVD format (720x480 resolution) is still being sold and consumed. I can walk into my local Walmart today and at least 40% of disks including brand new movies are on DVD. They look noticeably worse on even HD TVs (1920x1080) and no amount of fancy upscaling is going to make them look good on modern 4K UHD TVs (3840x2160).
Brother, have I got a solution for you!