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Joined 2 years ago
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Cake day: June 29th, 2023

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  • They welcomed constant payments, especially the exploitative ones. They loved their cut

    They could have restricted the amount you’d buy at once instead of absurd things like $99 options or games that blocked you from playing after every 20 minutes unless you coughed up more dough.

    They loved it and couldn’t get enough.

    It just encouraged developers to track $/user or % paying users and other shitty metrics that if they were not hit they purposely made their game worse to frustrate users



  • That almost never happens. The best way is to stop advertising and call out their team when they beg you to reconsider

    It’s worth it to get their reports though. Some of my happiest moments at work is to see the complete dogshit reports agencies and ad companies put out.

    If you’re ever feeling like a loser think you’re bad at your job, suffer from imposter syndrome, one of Facebook’s, reddit’s, or any other big company’s ad reports will brighten up your life with how bad it is


  • I’d be happy to walk you through how this works. It’s way less than you think

    But if you just want to see for yourself, visit a site with Omnibug as a browser extension (F12 to bring up the panel)

    You can see every bit of data going to Google analytics from your machine. You could be the only person ever to visit my site and I would not be able to figure out anything about you


  • So, love this stuff. It’s been my career for nearly 20 years

    Check out the engagement rate/bounce rate on those. I bet it’s 15% engagement, tops (meaning 85% bounced). Probably as low as 5%

    That’s typical for ads like this. You’re right that you’re losing half your traffic (though I would pick sessions, not users, to see it a bit clearer. GA4 makes it more difficult but you should be able to create it).

    What happens is users scroll, users accidentally click, and immediately hit back because, oh shit, they didn’t want to click. Ad registers a click, browser window is closed before your gtag registers. I bet their own pixel doesn’t even fire, if you have it on the site

    Then the ones who don’t close it in time, that’s what you’re seeing in reporting. When your bosses or the marketing team ask what those users did, you can confidently say, without looking, “nothing” and you will be right 99% of the time.

    Now, we could argue that display ads are NOT for direct responses. They are to supplement other campaigns so your brand is freshwe when you do something better like paid search or emails. But if they want to charge by the click, it’s still useless traffic.

    Does Reddit offer CPA (cost per action)? Doubt it, since the sub-0.05% conversion rate means they’ll get almost nothing, and they know it.

    Also, look into Looker studio for these reports (free with GA), since GA4 sucks so bad right now. Hit me up with a PM if you haven’t used it but want some free pointers or lesson (I have a FT job, I’m not scrounging for freelance work)



  • A very unqualified but very good at bullshitting for 5 minutes VP moved in to run my team. The old VP was great, we all loved her. My boss (Director level), I loved her too. She’s the reason I joined the team.

    They moved the SVP head of the dept to a new area and brought in some marketing lackeys. Our department’s job was to analyze marketing and they were terrible at it. Not our fault the results were shit.

    So new head of the dept, new head of our team. They were just stupid and sinister. A female friend of mine who worked with my new manager on a project referred to her as “That evil cunt”. My old manager 2 managers before that had her kicked off a project because she nearly ruined it

    I tried to give her a chance but she was awful and a liar. We already lost 3 out of 6 people on my team who bailed. Dozens in the dept. I left before she could fire me for some made up shit she was planning (another manager clued me in)

    Eventually the entire dept of 200 people was whittled down and absorbed into another group.