But calling it “almond milk” is waaay smoother than “almond drink” or “almond concoction”
By having to give it a weird name those products and the sustainability argument behind it get associated with weirdness, and are less appealing to people who might otherwise consider trying them.
By having to give it a weird name those products and the sustainability argument behind it get associated with weirdness, and are less appealing to people who might otherwise consider trying them.