You highlight an important point: the fascists are fascists because their primitive lizard brain responds to hear and insecurity with tribalism.
And we have the same lizard brain.
Point being: fascists aren’t stupid or inferior, and we need to constantly be on guard to reject the same instincts in ourselves.
Having said that: they are adults, and they should be held responsible for their own adult decisions.
The CEO supports fascist policy in the name of business