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If they’re using a service to send the emails, like SendGrid or Mailchimp or something, that Unsubscribe survey is actually hosted by the email sending provider, and the more people that mark the email as spam or use the “I never signed up for this” option or similar, the worse it makes the user of the mail sending service look. If they used Sendgrid for example to send a mass email to 10k people, if more than 5% Unsubscribe or mark as spam or use the “I never signed up for this”, the company might get their account locked down by Sendgrid until there’s an investigation as to why they sent spam.
I did the same thing with home assistant and just the stock clock app. Just looking at the “next alarm” sensor state.