The EU has recently decided to crackdown strongly on deepfakes, whether you’re a citizen or a celebrity. This falls under abuse of AI and self-autonomy. Wouldn’t the same exact rationale also work for creative media, whether it’s corporate or civilian? What you make is just as self-autonomous to you too, or so I would think.
The difference is between making a nondestructive copy of art, and harmfully impersonating another person. They are hardly comparable.