The kind of thing which makes you say “how could they possibly have thought this was a good idea?”

    • SailorFuzz@lemmy.world
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      11 days ago

      that wasn’t really a campaign or ad, just a gaff made by an out of touch dipshit during the reveal. It was still tonedeaf, sure, but it was hardly Blizzards marketing intention.

      • Orygin@sh.itjust.works
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        11 days ago

        An out of touch dipshit? It was the principal game designer from blizzard lol. Plus pretty certain the “dipshit” in question was also not a fan of the mobile only idea.

  • Mikina@programming.dev
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    11 days ago

    We’ve just had a campaign on our city’s public transport trams that said “I’m identifying as a trolleybus”.

    During pride month, nonetheless.

    • Fondots@lemmy.world
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      10 days ago

      I work in 911 dispatch, and there’s a couple crematoriums in the county I work for. Once in a while they call to give us a heads-up when they’re doing a cremation in case anyone calls about smoke.

      We enter it as a “controlled burn” notification for our fire department, which I suppose it technically is, but it makes me chuckle a little that we’re entering the same way we would as if someone was burning yard waste or having a bonfire or something.

      I don’t know how often they actually do cremations, I assume it’s pretty frequent, and I’m not always the one getting the call, but based on how often I’ve seen these calls go in I don’t think they do it for every cremation. I remember hearing somewhere through the grapevine that when the deceased is extremely obese they tend to really smoke up, so I kind of suspect those are the ones where they give us a heads-up.

    • Rose@slrpnk.net
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      10 days ago

      Reminds me of an old billboard screw-up in Finland.

      One billboard (I can’t remember what the ad was actually for) was quoting an old saying: “If sauna, tar and booze won’t help…” (“…the disease is going to kill you”)

      Next to it was an ad for a private clinic. “We’ve got everything to keep you healthy”

    • mecen@lemmy.ca
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      10 days ago

      Peak of advertising, I bet these pictures spread on internet like wild fire

  • radix@lemmy.world
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    11 days ago

    Amazon spent millions on a single Ring ad during the Super Bowl that was so poorly received it killed a multi-million dollar business deal.

    To be clear, all the companies involved are the worst of the worst, so fuck them, but all they had to do was nothing and it would have turned out better (for them, worse for the rest of us).

  • SailorFuzz@lemmy.world
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    11 days ago

    I still think that the Boy Scouts of America (BSA) remarketing themselves after decades of abuse scandals, and they settle on the name “Scouting America” or… SA…

    I get that they wanted to make scouting an all gender thing. That’s good… but they probably shoulda workshopped that name a bit more given the history and context of the organization.

  • ryven@lemmy.dbzer0.com
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    11 days ago

    I live in a neighborhood where every day I see more and more people who can’t make ends meet. Shops and services are closing every month and the storefronts stand empty.

    The bank near me has signs up in their window “Celebrating 250 Years of the American Dream!”

    Read the fucking room.

  • TribblesBestFriend@startrek.website
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    11 days ago

    There was an ad from Coke entirely generated by AI last Christmas. It wasn’t even cute or on point, there was editing error, etc. People complained so much that they pulled out the ad

  • STUNT_GRANNY@lemmy.world
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    11 days ago

    I remember General Electric got a lot of flak for a commercial of theirs, meant to “celebrate America’s hard workers” or whatever.

    They used the song Sixteen Tons.

      • LaLuzDelSol@lemmy.world
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        10 days ago

        There are multiple actual mercedes-benz commercials featuring the song “Mercedes Benz” by Janis Joplin, which is not-at-all-subtly mocking consumerism and purchasing status symbols

    • goober@lemmy.world
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      10 days ago

      Oh yeah. That reminds me a while ago there was some car ad, a car is driving in some beautiful remote mountainous area and the music playing is Major Tom.

      I’m still laughing. Gonna die far away and alone in that tin can.

      • STUNT_GRANNY@lemmy.world
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        9 days ago

        Oof, yeah, ouch. Reminds me of the time Mazda used the Lorax to promote an SUV they were selling. Totally would’ve answered with that, had I not remembered the GE thing.

  • lasta@piefed.worldOP
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    11 days ago

    What inspired the post: a cigarette lighter that was handed out as part of an election campaign with the slogan “FOR OUR CHILDREN” on it. The lighter is too bulky for children’s hands /s

  • Rhynoplaz@lemmy.world
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    11 days ago

    I JUST read an article about Starbuck’s bungled Gwangju promo in Korea. I’m betting that inspired this post, but if not, look it up, it’s a great example.

    • lasta@piefed.worldOP
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      11 days ago

      The timing of the post was a coincidence (the actual inspiration is in a separate comment), but this is indeed a great example of the title. I just read up on this incident, and oof…😬

      The coffee chain triggered an uproar when it attempted to promote a series of stainless-steel tumblers it called “SS Tank” by declaring May 18 to be “Tank Day.” The date marks the anniversary of the 1980 pro-democracy uprising in the southern city of Gwangju. It was violently suppressed by Seoul’s military government at the time, which deployed troops, tanks and helicopters, leaving hundreds dead or injured.

      The campaign further fueled outrage by using the slogan “Thwack it on the table!” which many read as a reference to a notorious 1987 police statement that attempted to cover up the torture death of student activist Park Jong-chol. Authorities had falsely said Park died after investigators “hit the desk with a thwack.”